SUNDAY, MARCH 16
1 p.m. – 3 p.m.

MONDAY, MARCH 17
9 a.m. – 11:30 a.m.

Joseph E. Floreano Rochester Riverside Convention Center
Empire Hall
123 East Main Street
Rochester, NY 14604
585-232-7200

Transportation, Directions, and Parking:

Parking for guests of the Convention Center is available at the attached South Avenue Garage, with entrances on both Broad Street, South Avenue and Stone Street. Please visit the Convention Center’s website for information on parking rates and directions.

Exhibitor Set-up Hours:

Saturday, March 16, 2025
3 p.m. – 5 p.m.

Sunday, March 17, 2025
11 a.m. – 12:30 p.m.

Estimated Attendance:

3,500

Loading/Unloading:

The loading dock is located on South Avenue. Check in with the security officers inside the loading dock area and they will direct you to where to unload. Materials are to be hand carried or carted in by the exhibitors into the exhibit hall. Vehicles may not park in the loading area after unloading or loading materials.

Please review the attached RRCC Exhibitor Guidelines for more details.

Exposition Services Provided by:

Great Lakes Events 
585-458-2200 

Authorized Shipping Address: 

(Exhibiting Company Name & Booth Number) 
NACAC ROCHESTER 2025
C/O GREAT LAKES EXPO SERVICES 
810 EMERSON STREET 
ROCHESTER, NY 14613 
585-458-2200 

Shipping Deadline: 

Advance shipments to the Great Lakes Events warehouse must arrive by Friday, February 28, 2025.* Shipments will not be accepted after March 7, 2025. 

*Please note, shipments arriving after this date will have a late charge of an additional $30.00 per cwt.  

Material Handling Charge: 

$90.00 per cwt. (100 lbs.) 

Minimum charge of 200 lbs. totaling $180.00. 

More information on pricing can be found in the Exhibitor Kit 

Please note the Joseph A. Floreano Rochester Riverside Convention Center cannot accept advance freight shipments for any customer, exhibitor, or delegate of client. 

Electrical Service: 

Electrical services must be ordered in advance through the Rochester Riverside Convention Center at 585/232-7200 x1429 or fill out the order form included in the RRCC Exhibitor Guidelines and return via mail or fax 585/232-1510.  

Accommodations: 

MORE INFORMATION TO COME SOON! 

Exhibitor App:  

GoToCollegeFairs is NACAC’s exclusive technology services provider for in-person NACAC National College Fairs. All lead retrieval services for in-person programs will be captured through the GTCF Mobile Scanning Application.  

*Please be sure to download the app prior to arrival*.   

Attached is a Quick Start Guide with step-by-step instructions on how to get setup in the app. There will be a GTCF representative onsite to answer any questions you have during the fair.  

If you have any questions about the app before the fair, please email mdonahue@nacacnet.org or info@gotocollegefairs.com.  

NACAC College Fair Attendee Mobile App: 

 We wanted to make you all aware of an exciting new attendee enhancement that we will be piloting National College Fairs this season. The NACAC College Fair Attendee App will be available to download for all attendees at these pilot sites and will allow attendees to have instant access to crucial fair information including their lead retrieval barcode, the list of exhibiting colleges (including the locator map), list of colleges that matched their preferences via Matchmaking, and much more.  

In addition to enhancing the attendee experience, we believe it will enhance the experience for the exhibiting college representatives, as well, as we believe this will drive even more traffic to those schools that attendees match with. Please note, the NACAC College Fair Attendee App does not replace the GTCF MobileScan App or change the lead retrieval process for you in any way. We are just providing this information to you as a courtesy and so that you are aware of this exciting new feature.  

On-site Food and Beverage: 

While light refreshments will be provided, NACAC strongly encourages you to eat a full meal before you arrive. 

Contact Information: 

For more information regarding this National College Fair, email Marissa Donahue (mdonahue@nacacnet.org) or call 703-299-6843.