Ruby Bhattacharya
Director of Admissions
Barnard College (NY)
What drew you to the world of college admission counseling?
As a first-generation American and as part of the first generation in my family to attend college in the U.S., my family and I felt very uncertain about how to navigate the college admissions process. I remember feeling very overwhelmed by all the questions we had. Much of my work in college admissions has focused on increasing transparency and helping families to filter out of all the myths and misconceptions about the application process so they can focus on finding their best fit.
What is your favorite part of the job?
I love that there is constant opportunity for learning and growth working in admissions. Every day brings new challenges. There are lots of opportunities to collaborate with and learn from so many amazing people on all sides of the desk. I also enjoy recruitment travel and meeting with students and their families. Above all, what I love most is having the privilege of hearing students’ stories. I feel especially fortunate to represent Barnard College — an institution dedicated to empowering the next generation of women leaders.
How has NACAC played a role in your career?
I first became involved with NACAC at the affiliate-level through International ACAC. I encourage anyone interested in professional development to get involved with their local affiliate; it’s a great way to meet others in our field whom you perhaps might have never had the chance to learn from in your day-to-day work beyond attending conferences. Having served as an executive board member for International ACAC and now as the incoming chair of the NACAC Admissions Practices Committee, not only have I had the opportunity to learn about a wide range of institutions, but I’ve also felt very lucky to make friends with colleagues from all over the world.
What do you think is the biggest challenge facing our profession today?
The rising costs of higher education and complexities of financial aid are making it increasingly difficult for many families, particularly underrepresented families, to afford college. We are starting to also see more students exploring higher education options in other countries, which makes it even more important for U.S. college admissions professionals to think critically about how to effectively convey the value of a U.S. liberal arts education to prospective families compared to the experiences offered at higher education institutions abroad. We are also increasingly challenged by misinformation. There is so much misleading advice circulating all over the internet and in prospective families’ social networks that only exacerbates the anxiety families feel throughout this process.
When you aren’t working, what do you like to do?
I love spending time with family, friends, and my pet cockatiels. I love to travel, but when I’m at home in New York City, I enjoy exploring the amazing food scene, going to Broadway shows, and attending the U.S. Open each year. I am also an avid baker.
What five words would you use to describe yourself?
Advocate. Friend. Traveler. Foodie. Avian-enthusiast.
Published Jan. 27, 2025