Recorded Thursday, August 3, 2023

Join us for our comprehensive webinar, “Harnessing YouTube: Strategies for Enrollment & Engagement Success”. This pivotal event is essential for education professionals eager to delve deep into the intricacies of YouTube as a significant platform for higher education exploration and decisions. As the co-founder and CEO of CampusReel, Rob Carroll possesses an impressive reservoir of knowledge and experience, gained from his collaborations with numerous higher education institutions including the University of Vermont’s Aimee Frost, Marketing Director at UVM, who will be sharing her insights, best practices and advice today as well.

Learning Objectives:

  • Mastering YouTube Engagement: Learn how to maximize viewer engagement by creating compelling content that resonates with your target audience.
  • Convert Viewers in Leads: Learn why video viewers are 4X more likely to visit campus, 3X more likely to apply, and up to 11X more likely to yield
  • Perfecting Video “Metadata”: Learn how to optimize video titles, thumbnails, descriptions, tags, and other video metadata to rise through the rankings
  • Anatomy of a Successful Video: We’ll break down the elements of a successful YouTube video and explore how to weave storytelling, credibility, and relevance into your content, enhancing its overall impact.
  • Navigating the Posting Schedule: Discover the optimal frequency of posting on YouTube. Learn how to maintain a consistent schedule to build an active community and keep them hooked on your content.
  • Cracking the YouTube Algorithm: Understand how YouTube’s algorithm works and use it to your advantage. Learn the art of strategic keyword usage, viewer retention techniques, and other factors that can propel your videos to the top of search results.
  • Beware of the Drawbacks: As with any tool, YouTube comes with its share of challenges. We’ll shed light on potential drawbacks and how to navigate them, ensuring a smooth and beneficial YouTube experience.

Panelists:

  • Rob Carroll, CEO/CampusReel
  • Aimee Frost, Marketing Director/University of Vermont

Presented by