Tuesday, May 13th at 2:00 p.m.

In this session, discover how data-driven Financial Aid Offer Videos can streamline and enhance your communication with students and their families. Learn how to leverage your existing data and media assets to create personalized videos that provide clear financial aid explanations, address affordability, and communicate the value and ROI of your institution. Explore how these innovative solutions support yield and melt reduction efforts, ensuring a better understanding of financial aid offers and fostering stronger connections with prospective students.

Learning Objectives:

  • Evaluate the effectiveness of personalized video communication in facilitating students’ understanding of their award offer including affordability, value, and ROI.
  • Analyze how data-driven personalized videos augment financial aid offers based on individual student data, including grants, loans, and scholarships.
  • Design a plan to convert financial aid data into fully branded, personalized videos that guide students to the next steps while supporting yield and melt reduction efforts.
  • Explain the benefits of personalized video communication in enhancing student engagement and making informed financial decisions.
  • Hear what students are saying after seeing their Personalized Financial Aid Video.

Presenters:

  • Tom Mikowski
    Vice President of Business Development and Higher Ed Partnerships, Allied Pixel
  • Melody Ferguson
    Dean of Admission, Pacific Lutheran University
  • Bill Haley
    President, Allied Pixel
Presented by: