Explore the fundamentals of ethical conduct for school and college counselors.
The basics:
- Intended audience: School and college counselors
- Format: On-demand
- This course includes four interactive modules and a final knowledge check.
- Cost: $20-$30 per registration
- Cost is dependent on the number of registrations purchased.
- Estimated completion time: One hour
- Participants have six months to access and complete the course in NACAC Learn.
- Upon completion: One continuing education credit hour and a completion certificate.

Course description:
As a college admission counseling professional, you hold a position of influence that directly impacts students’ futures. This responsibility demands an unwavering dedication to equity, fairness, and transparency. This on-demand course provides critical information on ethical best practices, specifically tailored to school and college counselors.
After completing this course, you will be able to:
- Maintain truthfulness and transparency throughout your work.
- Conduct yourself professionally and avoid conflicts of interest.
- Handle student information with great care and protect students’ confidentiality.
- Leverage artificial intelligence while upholding ethical best practices.
Course modules:
- Unit 01 – Truthfulness and Transparency
- Unit 02 – Professional Conduct
- Unit 03 – Confidentiality
- Unit 04 – Artificial Intelligence
Cost and registration:
Please review the table below to learn about the current purchase options for this course. Then, depending on the number of registrations you would like to purchase, click on the appropriate registration link provided.
Number of Registrations | Price Per Registration | Link to Register |
---|---|---|
1-8 | $30.00 | Register |
9-16 | $27.50 | Register |
17-25 | $25.00 | Register |
26-100 | $20.00 | Register |
PLEASE NOTE: Each registration includes six months of access to the course. Any requests to change a course registration, including requests to extend course access (by one month), will be subject to a $50 processing fee per person/per course. No refunds will be processed.
Questions?
For purchasing and billing questions, please email customerservice@nacacnet.org. For questions about the course, please email pd@nacacnet.org.
Lead faculty:
As lead faculty, Jim Jump and Dana Lambert leveraged their impressive experience in the field and heavily contributed to the writing and design of this course.

Jim Jump
Retired Academic Dean and
Director of College Counseling
St. Christopher’s School (VA)
Jim Jump recently retired after 33 years as the academic dean and director of college counseling at St. Christopher’s School in Richmond, Virginia. He holds a Bachelor of Arts degree from Randolph-Macon College and a Master of Arts in philosophy from the University of Delaware. He previously served as an admissions officer, women’s basketball coach, and philosophy professor at the college level. Jim is a past president of NACAC, and he writes the “Ethical College Admissions” column for Inside Higher Ed. He has been interviewed on NPR’s All Things Considered and quoted in publications ranging from the New York Times to Teen Vogue and has been named a college admissions “influencer” by Forbes magazine. He is the recipient of NACAC’s 2024 John B. Muir Award for Excellence in Media.

Dana Lambert
School Counselor
West Milford Township High School (NJ)
Dana Lambert is a public school counselor at West Milford Township High School in New Jersey where she has worked for the past 22 years. Prior to that she was a special education teacher and a learning disabilities teacher consultant (all in New Jersey public schools). She is a long-time member of NJACAC and held several positions on the executive board, including president. Ms. Lambert is an active member of NACAC, having served on the Inclusion, Access & Success and College Fair committees. She is currently on the Admission Practices Committee and is co-chair of the National College Fair in New Jersey. Ms. Lambert enjoys working with student athletes and recently completed a two-year appointment to the NCAA High School Advisory Group. She is a well-known advocate for students who are LGBTQIA+ and a longtime member of NACAC’s LGBTQ & Allies SIG. Ms. Lambert is also a member of New Jersey School Counselors Association and a member and former board member of Passaic County School Counselors Association.
Program Director:
As the program director of NACAC’s Ethical Practices courses, Jim Jump provided invaluable guidance and feedback to the lead faculty.

Jim Jump
Retired Academic Dean and
Director of College Counseling
St. Christopher’s School (VA)

The National Association for College Admission Counseling (NACAC) has been approved by NBCC as an Approved Continuing Education Provider, ACEP No. 5242. Programs that do not qualify for NBCC credit are clearly identified. NACAC is solely responsible for all aspects of the programs.
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