Percy Jiang
Director of College Counseling
Keystone Academy, Beijing (China)
What drew you to the world of college admission counseling?
I grew up in Linli, a charming river town nestled in central-southern China. After graduating from college with a major in English education, I began my teaching career at a public school in Beijing, where I prepared students for the Chinese Gaokao, the national college entrance exam. Over the years, I witnessed significant changes in China’s educational landscape, including major national reforms and the increasing impact of international education.
My journey into college counseling began in 2010 when my previous school established its college counseling office. Motivated by curiosity and a desire to push my own boundaries, I joined as a founding member. Then, in the summer of 2016, I embraced the opportunity to help Keystone Academy establish its college counseling program from the ground up. This transition allowed me to merge my experience in Chinese education with a global perspective, guiding students toward their academic aspirations on an international scale.
What is your favorite part of the job?
Reflecting on my journey in college counseling, I realize my favorite part is meeting and working with so many incredible people — both colleagues and my wonderful students. Every interaction, from sharing knowledge with colleagues to guiding students through their personal and academic journeys, has been a gift. I feel deeply fortunate to be part of a community that is united by a love for education and a commitment to supporting young people as they grow and find their paths. I often tell those around me how fortunate I am to have had such remarkable mentors and colleagues who have supported me throughout my journey. They have shaped me into the professional I am today.
I vividly remember the nervousness I felt when I transitioned into college counseling after nine years of teaching. David McCauley and Lee Askin, two seasoned counselors from Wasatch Academy (UT), generously guided me step by step through those early days. I also recall the encouragement from visiting admissions representatives who spoke highly of my background and praised my work with students and families. Moments like these, alongside thoughtful thank-you notes and advocacy messages from many admissions officers like Amy Markham (Mount Holyoke), Lee Ann Backlund (Sewanee), and John Yi (Yale), were invaluable in building my confidence.
Perhaps the most rewarding aspect of this journey is seeing students return to share their successes—whether continuing their educational journey or discovering their ideal career path. The community I am part of is diverse yet united by a shared commitment to international education and the students we serve. It’s this dedication, love, and shared purpose that makes every moment worthwhile.
How has NACAC played a role in your career?
Since joining NACAC, I have continually felt supported and inspired, both professionally and personally. During the recent NACAC National Conference in L.A., I had the pleasure of a brief conversation with Angel Pérez, NACAC’s CEO, which reminded me of how fortunate I am to be connected with such an invaluable organization. NACAC has guided me through countless application seasons, helping me navigate the complexities of college counseling.
In 2017, inspired by NACAC and International ACAC, I co-founded the China Institute of College Admission Counseling (ChinaICAC), now the largest professional counseling organization in China. This community, built on collaboration and shared learning, is dedicated to supporting students and families in their educational journeys.
Reflecting on my path, I am deeply grateful for the NACAC network, filled with experienced admissions representatives, college counselors, and educators. I recall one instance when I struggled to help an Afghan student named Basir, who was in desperate need of a full scholarship. Thanks to the support of Ronn Beck from Salve Regina University (RI) and Fred Silva from Northwestern University in Qatar, we were able to find resources to aid him. In another instance, a parent questioned our counseling program after his son’s application to a highly selective institution was declined. The dean of admissions graciously endorsed our program, helping to restore the family’s confidence.
Through NACAC, I have built lasting relationships and found a wellspring of support, which I continue to rely on to better serve my students and community.
What do you think is the biggest challenge facing our profession today?
With the support of my admissions colleagues, I have successfully guided many students through the transition to college. However, the intense culture of competition among students and their parents has become a significant challenge. The pandemic has exacerbated this issue, pushing more families to become overly focused on grades, standardized test scores, and college rankings. Unethical practices by some private college consulting agents have further misled families. As a school-based counselor, I find this frustrating, as I advocate for educational equity, transparency, and ethics. Above all, students’ well-being should be our priority. I believe it’s our role to remind students and families that while college admissions are important, fostering resilience, character, and curiosity is just as vital.
When you aren’t working, what do you like to do?
When I’m not working, I love to travel, write poetry, make tea, hike, and capture moments through photography. Most importantly, I cherish the time I spend with my family, especially my 8-year-old, who brings endless joy and perspective to my life.
What five words would you use to describe yourself?
Open-minded. Curious. Humorous. Motivated. Tea-enthusiast.
Published Nov. 11, 2024
